Press

Silver Linings Keep Your Feet Fresh

"For once, you can stand, talk, dance and walk without worrying if you're feet smell. And the suede-like material keeps your foot in place without adhesive, so your shoes look as good as the day you got 'em!"

N.Y. Public Library Contest Helps Entrepreneurs Launch New Businesses

"The Science Business and Industry Library teams up with the Citi Foundation to award nearly $29,000 in cash prizes to small business owners with big ideas."

SIBL Celebrates Budding Entrepreneurs with Business Plan Competition

"NY Report would like to congratulate first place winner Jennifer Chu, founder of Chu Shu. Chu received $15,000 from the Citi Foundation to make her company..."

Real Simple Problem Solver

"Now that you’ve once again traded in your flip-flops for “real” shoes, keep your feet fresh with Chu Shu Silver Linings."

Interview with The Shoe Goddess

"The Shoe Goddess sat down with Jennifer Chu, the creative mastermind behind the company Chu Shu and their new wonder product, Silver Linings."

Thin Shoe Inserts: Chu Shu Silver Linings Keeps Your Feet Clean and Comfortable

"...Chu Shu Silver Linings may change the way women view their shoes from now on. "

Chu Shu Silver Linings Keep the Shoe Stank Away

"No one wants to admit it, but we all have some type of shoe stank going on. And who can blame us, closed toe platform pumps and the like don't come with natural ventilation. In comes Chu Shu Silver Linings ($16) to the rescue."

To Every Shoe, There is a "Silver Lining"

"Brought to all the fine ladies of New York (and beyond) who can't bear not to be bare. Do you wear your shoes without socks or stockings all summer long? And as a result, do you sometimes have that "not so fresh" feeling? Well, Silver Linings keep your feet feeling fresh and also help preserve your shoes to ensure additional milage."

Silver Linings Shoe Liners

"Feet stay dry and fresh, and your shoes won't acquire that certain... musk. Plus, they're removable, so you can swap them out into different shoes 'til they wear out."

Beauty Tuesday: Silver Linings

"After a day of wearing them, I noticed that a) my feet didn’t seem to be sweating so much, and b) my feet weren’t sticking to the inside of the shoes (or yanking up the padding in the toe box)."